ALF National Presents: Love as a Business Strategy

In 2015, when a toxic culture almost bankrupted their company, Softway’s leadership team—including Love as a Business Strategy authors Mohammad Anwar (CEO), Chris Pitre (VP), and Frank Danna and Jeff Ma (Directors)—vowed to bring humanity back to the workplace. Through trial, error, and determination, they rebuilt their organization around their greatest asset: people.

Broken out into three distinct sections, the authors of the book ‘Love As A Business Strategy‘ will cover the dramatic effect ‘love’ had on their business, strategy, and people. As business professionals and practitioners, Mohammad, Chris, Jeff and Frank will make a compelling case for why ‘love’ should be part of every business strategy, and how it could even become your competitive advantage.

Intended Outcomes & Learning Objectives:

• Attendees will walk away with new ideas and fresh approaches to bring out the best in their employees, their companies, and themselves.
• Attendees will see how ‘love’ can change their behavior towards each other, and lead to more inclusion and diversity as a result.
• Attendees will leave inspired to do their part in bringing humanity to their workplace.

This is a virtual event. Registrants will receive an access link a few days before the event date.