In the Spring of 2020, ALF Silicon Valley began a partnership centered on a social impact art project titled De.Coded – A Human Atlas of Silicon Valley. The project, commissioned by the San Jose Institute of Contemporary Art in collaboration with the David & Lucile Packard Foundation, is the effort of British artist Marcus Lyon.
De.Coded – A Human Atlas of Silicon Valley is an extensive, research-based, interdisciplinary exploration of the human capital of Silicon Valley. The project will be designed as a book and an interactive exhibition featuring 101 individuals from across all sectors of Silicon Valley and its communities. The project will map these remarkable individuals through photographic portraits, app-based oral-history soundtracks, and ancestral DNA. This will create a deeper understanding of and connection to the individuals and hold a mirror up to society and the audience’s roles and responsibilities to their communities, cities, and fellow human beings.
In early 2022 Marcus Lyon and his De.Coded team spent a few months meeting all of their 101 fabulous De.Coders and the project moved into the post-production phase later in the year. Alongside key partners, they are now focused on the design elements, ancestral DNA analysis, mobile app and sound interview edits to produce a beautiful book expected to debut this Fall.
Stay tuned for announcements about the project’s public premiere later this year. In the meantime, check out the De.Coded – A Human Atlas of Silicon Valley on Instagram and view previews of the 101 De.Coded participants, including an incredible number of Senior Fellows!
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De.Coded – A Human Atlas of Silicon Valley Nomination Committee
Teresa Briggs: ALF Class XX Senior Fellow, Board Member ServiceNow/Snowflake/Warby Parker
Chike C. Nwoffiah: ALF Class XXI Senior Fellow, Founding Director, Silicon Valley African Film Festival (SVAFF)
Jennifer Andaluz: ALF Class XV Senior Fellow, Co-founder and Executive Director, Downtown College Prep (DCP)
Russell Hancock: ALF Class XX Senior Fellow, President & Chief Executive Officer, Joint Venture Silicon Valley
Pradeep Jotwani: ALF Class XX Senior Fellow, Board of Directors, ACCO Brands. Retired Executive, Hewlett Packard Company
Eva Terrazas: Senior Director, Policy and Advocacy, Uplift Family Services
Trami Cron: Executive Artists Director of Chopsticks Alley Art. Author and San Jose Art Commissioner
Reymundo Espinoza: ALF Class XX Senior Fellow, CEO, Gardner Family Health Network
Cathy Kimball: ALF Class XX Senior Fellow, Curator, De.Coded: A Human Atlas of Silicon Valley
Marcus Lyon: British Artist, Creator of De.Coded: A Human Atlas of Silicon Valley
